Eight Steps To Destroying Your Web Business
The saying, "You have to spend money to earn money," generally holds true for ANY business! An Internet-based business is no exception,whether your are promoting your own products or someone else's.
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Don't abandon advertising that's working - but keep trying to improve it. And regularly test new things to see how they work for you. If you never make any changes in your advertising, your sales will eventually decline.
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Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.