Improving Google PageSpeed For Nova Rattan Dining Chair Product Pages
Boosting Site Performance and Page Experience Metrics of Rattan Dining Chairs on Smithers
Smithers takes our commitment to exceptional design seriously - not only with the pieces we make but also in how our website runs. A stunning piece like our signature Rattan Dining Chair deserves to be shown off to its full potential both visually and technically, which is why our development team has carried out key changes on vital site speed metrics to reach a Google PageSpeed score of 95%+ on mobile.
Identification of the Problem While conducting technical reviews of our Prestashop 1.7.6 website, we noticed a drop in speed in LCP times on mobile, especially on certain mobile setups. This was most evident on products with LCPs running far too high, for instance on the hero banner with large images taking too long to render and product pages like our Nova Rattan Dining Chair loading incorrect product images and thumbnails on mobile devices. While our mobile site had a WebP setup and webpage all thumbnails had been converted to WebP, it still served images intended for desktop rather than mobile-optimised versions, causing longer load times.
Our Technical Fixes We reworked the Prestashop image assignments so mobile devices now deliver appropriately scaled product thumbnails and ensured WebP images are served first, with JPG files only loading when necessary.
Improving the Homepage Banner We compressed and resized banner images to speed up rendering without compromising visual quality and added lazy loading for non-visible banners and large visual elements.
Backend Optimisations We enabled browser caching to cut down on repeat requests and modified CDN delivery rules to push mobile assets first.
Testing on Development Site Before applying any changes to our live site, all modifications went through checks in our development environment at dev.smithersofstamford.com to confirm everything worked. Mobile PageSpeed Insights scores were carefully assessed after every modification, with iterative adjustments made until results were optimal.
Visitors to our Rattan Dining Chair product page - as well as all others - will now experience faster load times, sharper images optimised for their device, and smoother overall performance. Not only is this beneficial for search rankings, it ensures our customers see our products exactly as designed - with all its craftsmanship, design appeal, and detail characteristic of Smithers of Stamford furniture.
Why This Matters for Customers Optimised websites go beyond simply meeting Google scores - they make browsing effortless. Our Nova Rattan Dining rattan,wicker chair dining room,wicker chairs dining,dining rattan furniture,rattan armchair dining,woven dining room chairs,wicker dining chairs,dining room chair rattan,woven dining chair collection, industrial leather sofas, or bespoke bar furniture require faster pages in order to showcase their quality instantly. Through these technical improvements made here at our furniture workshop, we have matched our website performance to the quality of our products.
